Would you like some Facebook growth advice? Now that digital marketing has become essential, many business owners are looking for a simple way to measure their success and return on investment (ROI) with Facebook marketing. WSI hosted a series of top-rated webinars in 2021 to help companies optimize their Facebook Ads for business growth and measure their digital marketing success. We summarize the best practices below to help your business reach digital success.
Facebook Ads for Business Growth
Facebook has approximately 3.03 billion users worldwide and remains an important digital marketing channel for businesses to use. Growing your business with Facebook ads can increase your leads, sales, and brand reputation.
Jack Porter-Smith, the managing director of WSI Paid Search, hosted a top-rated webinar to assist businesses with optimizing their Facebook ads and driving business growth. Some key takeaways from the webinar included:
Three Best Practices for Facebook Ads:
- Ad targeting: Create your online audience profile to align with your desired demographics, then refine your ad's audience targeting based on interests, gender, or location using ad targeting options to pinpoint those most inclined to act. As your ad runs, Facebook will analyze engagement and conversions, gradually refining your audience to expand your reach among your target audience.
- Ad formats: Facebook ads are formatted for mobile-friendly devices. Consider choosing various media formats like video, images, or text—or a blend of these—as there is a suitable Facebook ad format for your business narrative. Utilize ads designed to reach your audience across all devices to boost your brand awareness across Facebook, Instagram, Messenger, TikTok, and Audience Network.
- Tracking: Measuring and tracking to help you monitor your ads. Keeping an eye on your ads as they run is just as crucial as analyzing the results of completed ones.
How Much to Spend on Facebook Ads?
Jack advises that businesses spend around $30 - $60 per day on Facebook ads. The amount you spend should only increase after a 90-day discovery period when you have analyzed your results.
What's the Difference Between Facebook Ads and Google Ads?
Google ads help your business to reach individuals who are explicitly searching for a product or service. Facebook ads target individuals who might need or be interested in your product or service offering but do not know it until they see it.
Five Essentials to Measure Social Media Marketing Success
How do business owners know if their digital marketing strategies are working? Measuring and monitoring tools help businesses see how they are performing, which helps them deliver the best results.
WSI Consultant Denise Bowen also hosted a well-attended and top-rated webinar where she outlined the five things that businesses need to measure their Facebook content marketing. Here's what you need to know:
1. Facebook Insights
Understanding digital marketing metrics helps bring people to your website. There are free analytics tools to monitor website traffic, website leads, paid ads, and ecommerce websites. There won't be any engagement if there's no traffic, resulting in a lack of potential lead conversions. A marketing agency (like your local WSI Consultant) can assist you with each tool.
2. Lead Tracking Attribution
Track your SEO, ads, social media, and more using tracking tools on social media platforms, Google Analytics, call tracking, contact forms, or a CRM such as HubSpot. If you collect leads from multiple sources, tracking parameters can help you identify which marketing channels are most useful to your business.
3. Testing
With testing, you can determine what is working and what is not helping your business. A/B (or split) testing allows you to test different versions of something (colors, wording, images). Heat mapping is also a suitable testing method. A/B testing ensures that your Facebook audiences will be divided equally and statistically comparable when you test with different campaign parameters.
4. Dashboards and Benchmarks
Comparing monthly, annual, or seasonal numbers can help your business spot trends. A comprehensive dashboard that makes it easy to sort and filter information can help you to do this.
5. Competitor Insights
Find out how you rank among competitors through competitive research. Reviewing your competitors once or twice a year will help you implement changes to beat them at their game and stand out from the crowd.
In Summary
The beauty of digital marketing is that it offers a wide range of tools to solve the problems of any business. But these solutions can be costly if there's no strategy or thought behind them. That's why if you're looking for help in measuring the success of your digital marketing, or are in search of more Facebook growth advice, get in touch with WSI today.
