Our live in-person workshop is a 3-hour session, expertly led by WSI's Digital Marketing Consultant, Tasneem Nomanbhai. This immersive experience kicks off in January. The workshop session promises a deep dive into crucial AI topics, presented in an engaging, instructor-led format, ensuring participants gain both knowledge and hands-on experience.
Intro to AI - Beyond the Hype
Dive into the intricate landscape of Artificial Intelligence in our foundational session. Begin by distinguishing between core concepts of AI, Machine Learning, Deep Learning, Natural Language Processing, and Large Language Models (LLMs). Then, venture into the inner workings of LLMs like ChatGPT exploring their architecture and mechanics, while also discussing their monumental strengths and inherent limitations. Overall you'll receive an engaging introduction to ChatGPT, setting you on a path to harness its vast potential.
Prompt Engineering: Commanding AI Effectively
Master the art of effective prompting in this comprehensive session. Delve into the ACE and TASK prompting frameworks, which stand as pillars for effective communication with LLMs such as ChatGPT and others. Familiarize yourself with the art of well-crafted prompts and understand the philosophy behind them. You'll learn about enhanced capabilities such as custom GPTs and image creation. Embark on an artistic exploration, unveiling the capabilities of LLMs in the domain of generative art.
AI in Business: Beyond the Basics
Immerse yourself in the vast applications of AI in real-world scenarios. This session introduces a myriad of AI use cases across sectors and offers guidance on seamlessly integrating AI into your existing business operations. Reassess your organization's readiness to adapt to AI. Engage in an interactive Q&A session, ensuring you're well-prepared and confident to embark on your AI-driven journey ahead.
With over 10 years of experience in advertising and customer success, Tasneem now leads AI-focused initiatives at WSI, helping businesses leverage the latest in AI technology to enhance their marketing strategies. Having worked with both startups and Fortune 500 giants, her expertise in AI and digital transformation has made her a sought-after speaker. She frequently presents on the future of AI in marketing, empowering businesses to unlock new growth opportunities through cutting-edge AI-driven solutions.
Our "AI in Action" workshop offers you a hands-on experience with leading AI tools, allowing you to interact, engage, and gain invaluable insights into their real-world applications. Master the nuanced art of AI prompting, ensuring you elicit precise and optimal responses tailored to your business needs.
As part of your $299 registration fee, you'll receive:
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